20172016201520142013
Net advertising spending (MM)$289.9$307.8$318.2$322.8$335.8
Net advertising spending growth-5.8%-3.2%-1.5%-3.9%-9.1%
Net advertising spending % of total revenues0.9%1.1%1.2%1.3%1.3%

Notes:Advertising and marketing consists primarily of weekly circulars and the wellness+ loyalty program, as well as the website, mobile app and social media