Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 72,708 | 72,362 | 71,439 | 70,969 | 70,497 |
| Facebook likes | 819,284 | 816,406 | 806,992 | 802,444 | 796,722 |
| YouTube subscribers | 1,805 | 1,762 | 1,709 | 1,676 | 1,666 |
| YouTube video views | 1,106,755 | 1,100,166 | 1,085,796 | 1,080,124 | 1,074,011 |
| Pinterest followers | 1,171 | 1,200 | 1,201 | 1,193 | 1,192 |
| Instagram followers | 34,377 | 33,649 | 32,542 | 31,926 | 31,235 |
| Google+ followers | 2,255 | 2,238 | 2,206 | 2,181 | 2,156 |
| LinkedIn followers | 39,156 | 38,654 | 37,625 | 37,177 | 36,751 |
| Website visits | 5,403,975 | 4,326,220 | 4,942,665 | 4,380,318 | 4,300,337 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb