Advertising includes direct mail marketing, Fashion Books, in-store marketing, e-mail and text messaging programs, social media such as Facebook, and the website.

20172016201520142013
Net advertising spending (MM)$39.4$36.0$35.2$33.4$31.1
Net advertising spending growth9.4%2.3%5.5%7.1%2.4%
Net advertising spending % of total revenues4.2%3.9%3.7%3.6%3.3%