Advertising includes direct mail marketing, Fashion Books, in-store marketing, e-mail and text messaging programs, social media such as Facebook, and the website.

20162015201420132012
Net advertising spending (MM)$36.0$35.2$33.4$31.1$30.4
Net advertising spending growth2.3%5.5%7.1%2.4%14.4%
Net advertising spending % of total revenues3.9%3.7%3.6%3.3%3.1%