The company makes very limited use of traditional television and print advertising, instead focusing on organic, viral and in-boutique marketing, as well as locating stores in prominent, high traffic locations to increase customer loyalty and build brand image. The company also uses email, social media and a blog.
|Net advertising spending (MM)||$4.2||$2.5||$1.1||$1.1||$0.7|
|Net advertising spending growth||68.0%||127.3%||0.0%||57.1%||600.0%|
|Net advertising spending % of total revenues||0.9%||0.5%||0.3%||0.3%||0.2%|