The company makes very limited use of traditional television and print advertising, instead focusing on organic, viral and in-boutique marketing, as well as locating stores in prominent, high traffic locations to increase customer loyalty and build brand image. The company also uses email, social media and a blog.

20162015201420132012
Net advertising spending (MM)$2.5$1.1$1.1$0.7$0.1
Net advertising spending growth127.3%0.0%57.1%600.0%N/A
Net advertising spending % of total revenues0.5%0.3%0.3%0.2%0.0%