The company makes very limited use of traditional television and print advertising, instead focusing on organic, viral and in-boutique marketing, as well as locating stores in prominent, high traffic locations to increase customer loyalty and build brand image. The company also uses email, social media and a blog.

20172016201520142013
Net advertising spending (MM)$4.2$2.5$1.1$1.1$0.7
Net advertising spending growth68.0%127.3%0.0%57.1%600.0%
Net advertising spending % of total revenues0.9%0.5%0.3%0.3%0.2%