The company utilizes multi-dimensional advertising campaigns comprised of print, outdoor, digital, social, video and event-based strategies. In 2013, the company launched several new brand campaigns in multiple channels including: the expansion digital and social media through original video content, the use of influencer programs featuring fashion bloggers, programs focused on philanthropic initiatives, and the debuts of new product collections, design collaborations, websites and retail store concepts.

20132012201120102009
Gross advertising spending (MM)$84.7$92.0$80.6$68.7$56.9
Gross advertising spending growth-7.9%14.1%17.3%20.7%-15.8%
Vendor allowances (MM)$8.8$8.9$11.7$11.1$11.6
Vendor allowances growth-1.1%-23.9%5.4%-4.3%-10.1%
Net advertising spending (MM)$75.9$83.1$68.9$57.6$45.3
Net advertising spending growth-8.7%20.6%19.6%27.2%-17.2%
Net advertising spending % of total revenues2.0%2.2%1.8%1.6%1.3%