20162015201420132012
Gross advertising spending (MM)$355.0$336.0$297.0$270.0$253.0
Gross advertising spending growth5.7%13.1%10.0%6.7%22.8%
Vendor allowances (MM)$114.0$109.0$102.0$103.0$92.0
Vendor allowances growth4.6%6.9%-1.0%12.0%17.9%
Net advertising spending (MM)$241.0$227.0$195.0$167.0$161.0
Net advertising spending growth6.2%16.4%16.8%3.7%25.8%
Net advertising spending % of total revenues1.6%1.6%1.4%1.3%1.3%

Notes:Includes online, magazines, store events and other media