20172016201520142013
Gross advertising spending (MM)$368.0$355.0$336.0$297.0$270.0
Gross advertising spending growth3.7%5.7%13.1%10.0%6.7%
Vendor allowances (MM)$107.0$114.0$109.0$102.0$103.0
Vendor allowances growth-6.1%4.6%6.9%-1.0%12.0%
Net advertising spending (MM)$261.0$241.0$227.0$195.0$167.0
Net advertising spending growth8.3%6.2%16.4%16.8%3.7%
Net advertising spending % of total revenues1.7%1.6%1.6%1.4%1.3%

Notes:Includes online, magazines, store events and other media