May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers138,021137,136136,775135,060134,692
Facebook likes1,410,1281,298,1881,261,5271,181,7621,148,671
YouTube subscribers21,81122,05022,07720,65820,122
YouTube video views4,124,6134,111,1294,103,4713,871,5903,769,839
Pinterest followers61,46960,49360,30159,81059,537
Instagram followers850,246798,308786,849753,432737,841
Google+ followers1,0061,0281,0261,0221,025
Website visits13,885,89013,280,16916,262,25512,590,64512,573,577

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb