The company utilizes a fully-integrated marketing program that includes direct mail, email, traditional and digital advertising, such as paid search and digital display ads, digital radio, social media and mobile technology.

20162015201420132012
Net advertising spending (MM)$1.0$3.5$5.4$4.9$6.4
Net advertising spending growth-71.4%-35.2%10.2%-23.4%6.7%
Net advertising spending % of total revenues0.1%0.5%0.8%0.7%0.9%