Advertising for Ross Dress for Less relies primarily on television, while dd’s DISCOUNTS is primarily focused on new store grand openings and local grass roots initiatives.

20162015201420132012
Net advertising spending (MM)$73.0$77.1$72.1$70.2$67.7
Net advertising spending growth-5.3%6.9%2.7%3.7%13.0%
Net advertising spending % of total revenues0.6%0.6%0.7%0.7%0.7%