As of Jan 25, 2014 the company operated 105 Frederick’s of Hollywood stores in 28 states.

In the first half of fiscal 2014, the company closed 8 stores - 3 upon expiration of the lease and terminated an additional 5 leases, and has plans to close an additional 10 stores in the 3rd fiscal quarter, and will continue to close certain underperforming stores upon the expiration of their respective leases.

All stores are located in leased facilities, most of which have initial terms of 10 years. Stores are primarily in shopping malls, and range in size from 900 to 3,200 square feet, with approximately 75% of its square footage as selling space. Approximately one-third of stores are in California. Of the stores outside of California, approximately 32% are situated in Florida, Texas, New York and Nevada. The 5,700 square foot flagship store is on Hollywood Boulevard in Hollywood, California.

Store growth-11.0%-4.2%-4.1%-2.4%-3.1%-2.3%
Total gross square feet (M)209220228234238241
Total gross square feet growth-8.3%-3.5%-2.4%-1.7%-1.4%-0.4%
Avg store gross sq ft2,0001,9001,9001,9001,9001,900
Avg store gross sq ft growth3.1%0.8%1.7%0.7%1.7%1.9%