Advertising primarily consists of digital and print media advertising, including display advertising, email retargeting, affiliate and search marketing, direct mail pieces and catalogs

20132012201120102009
Net advertising spending (MM)$8.7$10.3$12.1$14.2$16.8
Net advertising spending growth-15.5%-14.9%-14.9%-15.3%N/A
Net advertising spending % of total revenues10.1%9.3%10.1%10.6%11.9%