In fiscal 2013, the company's primary focus was on visual merchandising, including in-store signage, promotions and events, as well as ecommerce. In 2014, Wet Seal expects to increase ad spending modestly and re-direct spending toward ecommerce marketing initiatives.

20132012201120102009
Net advertising spending (MM)$4.6$5.7$4.6$3.6$2.4
Net advertising spending growth-19.3%23.9%27.8%50.0%-25.0%
Net advertising spending % of total revenues0.9%1.0%0.7%0.6%0.4%