Advertising
In fiscal 2013, the company's primary focus was on visual merchandising, including in-store signage, promotions and events, as well as ecommerce. In 2014, Wet Seal expects to increase ad spending modestly and re-direct spending toward ecommerce marketing initiatives.
2013 | 2012 | 2011 | 2010 | 2009 | |
---|---|---|---|---|---|
Net advertising spending (MM) | $4.6 | $5.7 | $4.6 | $3.6 | $2.4 |
Net advertising spending growth | -19.3% | 23.9% | 27.8% | 50.0% | -25.0% |
Net advertising spending % of total revenues | 0.9% | 1.0% | 0.7% | 0.6% | 0.4% |