The company uses an integrated marketing approach combining print circulars distributed via local newspapers, supplemented with bi-monthly coupon books; local radio, television, web, digital and social media; and personalized offers via in-store coupons, email, digital and direct mail communications.

20142013201220112010
Net advertising spending (MM)$21.8$26.9$28.4$31.2$32.2
Net advertising spending growth8.5%-5.3%-9.0%-3.1%-18.1%
Net advertising spending % of total revenues0.6%0.7%0.7%0.8%0.9%