20162015201420132012
Gross advertising spending (MM)$24.7$24.0$23.4$22.8$24.0
Gross advertising spending growth2.9%2.6%2.6%-5.0%9.6%
Vendor allowances (MM)$3.7$4.5$2.2$2.8$2.4
Vendor allowances growth-17.8%104.5%-21.4%16.7%0.0%
Net advertising spending (MM)$21.0$19.5$21.2$20.0$21.6
Net advertising spending growth7.7%-8.0%6.0%-7.4%10.8%
Net advertising spending % of total revenues1.0%0.9%1.1%1.0%1.1%

Notes:Advertising includes direct mail, newspaper (full-color circulars), email and social media, as well as a recently launched loyalty program