20172016201520142013
Gross advertising spending (MM)$24.7$24.7$24.0$23.4$22.8
Gross advertising spending growth0.0%2.9%2.6%2.6%-5.0%
Vendor allowances (MM)$2.3$3.7$4.5$2.2$2.8
Vendor allowances growth-37.8%-17.8%104.5%-21.4%16.7%
Net advertising spending (MM)$22.4$21.0$19.5$21.2$20.0
Net advertising spending growth6.7%7.7%-8.0%6.0%-7.4%
Net advertising spending % of total revenues1.2%1.1%1.0%1.1%1.0%

Notes:Advertising includes direct mail, newspaper (full-color circulars), email and social media, as well as a recently launched loyalty program