The company’s marketing strategy involves a combination of mass-media print and broadcast advertising, direct marketing, internet marketing, social media (including email, Facebook, Twitter, Pinterest and YouTube), mobile advertising, comprehensive store visual merchandising, signing and in-store special events, such as trunk shows, celebrity and designer appearances, Charity Sale, KidFest, Educator Appreciation Day, Healthcare Appreciation Day and Senior Day.

20152014201320122011
Net advertising spending (MM)$164.8$162.3$164.1$152.0$143.2
Net advertising spending growth1.5%-1.1%8.0%6.1%16.0%
Net advertising spending % of total revenues4.0%4.0%4.1%4.1%4.1%