Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 911,455 | 943,543 | 927,416 | 931,538 | 932,932 |
| Facebook likes | 3,917,607 | 3,911,467 | 3,880,898 | 3,814,459 | 3,802,169 |
| YouTube subscribers | 62,350 | 62,620 | 60,095 | 37,759 | 37,022 |
| YouTube video views | 51,301,402 | 51,112,730 | 50,272,286 | 39,411,646 | 39,253,498 |
| Pinterest followers | 380,259 | 372,817 | 367,710 | 362,120 | 361,193 |
| Instagram followers | 2,576,673 | 2,571,195 | 2,485,255 | 2,400,439 | 2,389,057 |
| Google+ followers | 9,701 | 9,708 | 9,708 | 9,776 | 9,766 |
| LinkedIn followers | 145,330 | 144,529 | 143,565 | 139,678 | 138,805 |
| Website visits | 2,306,847 | 4,124,549 | 3,118,225 | 2,173,922 | 5,260,113 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Kate Spade, Jack Spade and Kate Spade Saturday