Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers103,157106,401106,256105,107104,726
Facebook likes1,077,5361,062,9321,059,4071,009,553988,782
YouTube subscribers57,95456,18054,86645,58143,643
YouTube video views14,540,33314,193,06913,933,3448,693,2728,236,531
Pinterest followers40,99139,96039,12037,14536,932
Instagram followers830,871813,674793,339730,327713,360
Google+ followers742741741763763
LinkedIn followers28,78928,30027,91225,40924,968
Website visits3,984,9673,777,8603,926,4544,194,9004,734,152

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sally Beauty and CosmoProf Beauty