May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers106,256105,107104,726104,041103,705
Facebook likes1,059,4071,009,553988,782955,469927,891
YouTube subscribers54,86645,58143,64340,19639,026
YouTube video views13,933,3448,693,2728,236,5317,414,4337,127,929
Pinterest followers39,12037,14536,93236,51136,349
Instagram followers793,339730,327713,360688,712665,246
Google+ followers741763763763765
LinkedIn followers27,91225,40924,96824,23923,865
Website visits3,926,4544,194,9004,734,1524,682,2095,604,916

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sally Beauty and CosmoProf Beauty