May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers101,896101,510101,08394,76899,661
Facebook likes844,452833,644815,956803,294789,149
YouTube subscribers10,75110,1969,1218,6488,206
YouTube video views6,217,8025,509,89310,366,0399,716,0839,437,992
Pinterest followers35,54135,30034,98634,62934,231
Instagram followers586,345562,449540,756518,553498,331
Google+ followers768768770769909
LinkedIn followers22,15221,58421,02720,58120,204
Website visits3,747,8934,426,5054,691,7933,972,0235,027,023

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sally Beauty and CosmoProf Beauty