20172016201520142013
Net advertising spending (MM)$743.0$742.0$711.0$757.0$703.0
Net advertising spending growth0.1%4.4%-6.1%7.7%-11.1%
Net advertising spending % of total revenues1.9%1.9%1.8%1.9%1.8%

Notes:Advertising consists primarily of print and television advertisements, as well as promotional events, and is net of vendor allowances