20182017201620152014
Net advertising spending (MM)$776.0$743.0$742.0$711.0$757.0
Net advertising spending growth4.4%0.1%4.4%-6.1%7.7%
Net advertising spending % of total revenues1.8%1.9%1.9%1.8%1.9%

Notes:Advertising consists primarily of print and television advertisements, as well as promotional events, and is net of vendor allowances