Advertising primarily focuses on store window displays and "coming soon" signs, as well as vendor displays, "coming soon" or preview videos, signs, catalogs, point-of-purchase materials and end-cap displays in stores. In addition, the company has expanded the use of television and radio advertising in certain markets, and continues to expand the PowerUp Rewards loyalty program launched in 2010.

20162015201420132012
Net advertising spending (MM)$76.6$66.6$64.1$57.8$63.9
Net advertising spending growth15.0%3.9%10.9%-9.5%-1.7%
Net advertising spending % of total revenues0.9%0.7%0.7%0.6%0.7%