Advertising includes weekly print advertising in major and local newspapers, direct mailers, digital marketing programs including e-mail marketing, search engine marketing, social (Facebook, Twitter and Pinterest), mobile programs and other website initiatives, cause marketing and sponsorships of events and sports teams.

20162015201420132012
Net advertising spending (MM)$28.2$39.8$42.6$44.5$45.9
Net advertising spending growth-29.1%-6.6%-4.3%-3.1%-3.6%
Net advertising spending % of total revenues2.8%3.9%4.4%4.5%4.9%