Advertising includes weekly print advertising in major and local newspapers, direct mailers, digital marketing programs including e-mail marketing, search engine marketing, social (Facebook, Twitter and Pinterest), mobile programs and other website initiatives, cause marketing and sponsorships of events and sports teams.

20172016201520142013
Net advertising spending (MM)$37.9$38.2$39.8$42.6$44.5
Net advertising spending growth-0.8%-4.0%-6.6%-4.3%-3.1%
Net advertising spending % of total revenues3.8%3.7%3.9%4.4%4.5%