As of Jul 30, 2018, Williams-Sonoma operated 632 stores in 43 states, Washington, D.C., Puerto Rico, Canada, Australia and the UK, comprised of 226 Williams-Sonoma stores, 205 Pottery Barn stores, 84 Pottery Barn Kids stores, 109 West Elm stores and 8 Rejuvenation stores, as well as 107 franchised stores in the Middle East, the Philippines and Mexico.

In fiscal 2017, the company opened 28 stores and closed 36 stores. During the first half of fiscal 2018, the company opened 12 stores and closed 12 stores. In fiscal 2018, the company expects to open 20 stores (5 Williams-Sonoma, 4 Pottery Barn, 9 West Elm, 2 Rejuvenation) and close 30 stores (15 Williams-Sonoma, 3 Pottery Barn, 9 Pottery Barn Kids, 3 West Elm).

All stores are in leased locations. The average store has 6,400 selling square feet and 10,300 gross square feet. Williams-Sonoma stores average approximately 6,600 square feet; Pottery Barn stores average approximately 13,900 square feet, Pottery Barn Kids stores average approximately 7,400 square feet, West Elm stores average approximately 13,300 square feet, and Rejuvenation stores average approximately 9,100 square feet.

Store growth-0.5%0.3%1.8%2.8%2.7%0.7%
Total gross square feet (M)6,4956,4516,3596,1635,9655,838
Total gross square feet growth1.0%1.4%3.2%3.3%2.2%1.0%
Avg store gross sq ft10,30010,20010,10010,0009,90010,000
Avg store gross sq ft growth1.5%1.1%1.4%0.5%-0.5%0.3%