As of Oct 29, 2017, Williams-Sonoma operated 636 stores in 43 states, Washington, D.C., Puerto Rico, Canada, Australia and the UK, comprised of 233 Williams-Sonoma stores, 202 Pottery Barn stores, 88 Pottery Barn Kids stores, 105 West Elm stores and 8 Rejuvenation stores, as well as 66 franchised stores in the Middle East, the Philippines and Mexico.

In fiscal 2016, the company opened 29 new stores and closed 18 existing stores. During the first nine months of fiscal 2017, the company opened 21 stores and closed 14 stores. In fiscal 2017, the company expects to open 24 stores (4 Williams-Sonoma, 8 Pottery Barn, 10 West Elm, 2 Rejuvenation) and close 20 stores (7 Williams-Sonoma, 6 Pottery Barn, 4 Pottery Barn Kids, 3 West Elm).

All stores are in leased locations. The average store has 6,300 selling square feet and 10,100 gross square feet. Williams-Sonoma stores average approximately 6,600 square feet; Pottery Barn stores average approximately 13,900 square feet, Pottery Barn Kids stores average approximately 7,400 square feet, West Elm stores average approximately 13,300 square feet, and Rejuvenation stores average approximately 9,100 square feet.

Store growth0.2%1.8%2.8%2.7%0.7%0.9%
Total gross square feet (M)6,4686,3596,1635,9655,8385,778
Total gross square feet growth1.4%3.2%3.3%2.2%1.0%0.6%
Avg store gross sq ft10,20010,10010,0009,90010,0009,900
Avg store gross sq ft growth1.2%1.4%0.5%-0.5%0.3%-0.3%