20162015201420132012
Net advertising spending (MM)$347.5$333.3$330.1$325.7$318.3
Net advertising spending growth4.3%1.0%1.3%2.3%5.6%
Net advertising spending % of total revenues6.8%6.7%7.0%7.4%7.9%

Notes:Advertising includes catalog mailings, e-commerce advertising and other direct marketing activities