20172016201520142013
Net advertising spending (MM)$382.2$347.5$333.3$330.1$325.7
Net advertising spending growth10.0%4.3%1.0%1.3%2.3%
Net advertising spending % of total revenues7.2%6.8%6.7%7.0%7.4%

Notes:Advertising includes catalog mailings, e-commerce advertising and other direct marketing activities