May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers368,390365,156364,033360,813359,358
Facebook likes5,895,3995,689,0395,622,0295,401,8075,330,768
YouTube subscribers162,488154,333151,648144,857142,685
YouTube video views138,194,122127,719,761124,620,861113,985,071111,566,318
Pinterest followers1,641,1231,613,9691,607,6961,596,4541,590,560
Instagram followers5,475,2415,121,0044,996,3504,760,2294,652,463
Google+ followers3,490,0083,505,2953,507,8903,511,8493,513,503
LinkedIn followers123,826116,592114,818111,657109,949
Website visits17,267,24221,788,04227,612,66319,993,43921,799,704

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pbteen, West Elm, Rejuvenation, and Mark and Graham