Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers349,322347,851346,264344,607342,748
Facebook likes4,959,7414,924,5054,892,0904,861,1964,826,209
YouTube subscribers124,374121,775119,034116,330114,055
YouTube video views87,918,00884,674,94381,590,66178,857,58377,334,014
Pinterest followers1,555,9751,545,7081,532,2981,520,3751,506,625
Instagram followers4,160,7064,047,6683,936,5973,831,9973,730,431
Google+ followers3,530,9533,531,1053,534,3563,973,5133,971,861
LinkedIn followers102,855101,451100,15398,68697,242
Website visits18,362,72018,702,56817,424,02521,763,17528,176,331

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pbteen, West Elm, Rejuvenation, and Mark and Graham