Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers360,813359,358354,218352,273350,898
Facebook likes5,401,8075,330,7685,098,1535,031,1454,998,950
YouTube subscribers144,857142,685134,244130,346127,426
YouTube video views113,985,071111,566,318100,903,61695,825,61391,811,011
Pinterest followers1,596,4541,590,5601,575,6891,567,9141,562,259
Instagram followers4,760,2294,652,4634,438,2604,346,1064,261,542
Google+ followers3,511,8493,513,5033,519,2303,524,8233,526,658
LinkedIn followers111,657109,949106,854105,430104,082
Website visits19,993,43921,799,70424,458,28720,273,93321,445,027

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pbteen, West Elm, Rejuvenation, and Mark and Graham