Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers363,114368,962368,390365,156364,033
Facebook likes6,025,2845,939,4385,895,3995,689,0395,622,029
YouTube subscribers165,821163,938162,488154,333151,648
YouTube video views140,326,231139,343,868138,194,122127,719,761124,620,861
Pinterest followers1,702,7651,661,0341,641,1231,613,9691,607,696
Instagram followers5,622,8035,530,0165,475,2415,121,0044,996,350
Google+ followers3,483,2673,487,2653,490,0083,505,2953,507,890
LinkedIn followers127,074125,289123,826116,592114,818
Website visits20,825,22117,781,23717,267,24221,788,04227,612,663

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pbteen, West Elm, Rejuvenation, and Mark and Graham