May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers350,898349,322347,851346,264344,607
Facebook likes4,998,9504,959,7414,924,5054,892,0904,861,196
YouTube subscribers127,426124,374121,775119,034116,330
YouTube video views91,811,01187,918,00884,674,94381,590,66178,857,583
Pinterest followers1,562,2591,555,9751,545,7081,532,2981,520,375
Instagram followers4,261,5424,160,7064,047,6683,936,5973,831,997
Google+ followers3,526,6583,530,9533,531,1053,534,3563,973,513
LinkedIn followers104,082102,855101,451100,15398,686
Website visits18,252,73818,362,72018,702,56817,424,02521,763,175

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pbteen, West Elm, Rejuvenation, and Mark and Graham