Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers308,548308,569308,007307,647307,494
Facebook likes8,077,7038,078,8418,074,2228,067,3288,060,186
YouTube subscribers209,177207,081204,308202,699201,120
YouTube video views88,566,43687,665,03089,874,29088,433,16186,031,485
Pinterest followers4,7624,7364,6994,6674,636
Instagram followers318,414311,863299,789294,365288,644
Google+ followers44,11244,11744,08344,06244,033
LinkedIn followers217,291214,450208,334204,709201,437
Website visits43,562,42342,848,50648,644,98653,984,54252,011,434

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sears, Kmart, mygofer, Craftsman and Kenmore