May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers308,619308,923309,133308,548308,569
Facebook likes8,057,2218,086,1518,080,7218,077,7038,078,841
YouTube subscribers223,868217,185215,817209,177207,081
YouTube video views87,852,03391,901,22689,395,09188,566,43687,665,030
Pinterest followers14,6394,8214,8034,7624,736
Instagram followers369,462343,774334,138318,414311,863
Google+ followers43,95644,13544,12344,11244,117
LinkedIn followers234,990226,301223,736217,291214,450
Website visits40,710,23742,267,76154,297,33343,562,42342,848,506

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sears, Kmart, mygofer, Craftsman and Kenmore