Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers287,834308,675308,619308,923309,133
Facebook likes8,043,4568,052,8418,057,2218,086,1518,080,721
YouTube subscribers227,174225,477223,868217,185215,817
YouTube video views87,969,23088,023,22987,852,03391,901,22689,395,091
Pinterest followers15,31814,84414,6394,8214,803
Instagram followers396,177381,272369,462343,774334,138
Google+ followers43,91943,94443,95644,13544,123
LinkedIn followers238,205236,393234,990226,301223,736
Website visits40,310,67239,625,18540,710,23742,267,76154,297,333

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Sears, Kmart, mygofer, Craftsman and Kenmore