May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers1,424,4081,422,9351,421,2981,419,1941,416,597
Facebook likes21,200,49521,024,50420,882,22220,690,84020,560,633
YouTube subscribers172,280168,977152,163142,499135,196
YouTube video views106,972,422102,085,97798,506,959101,569,398101,009,140
Pinterest followers422,956420,227416,532411,983406,500
Instagram followers4,340,0524,238,1494,132,9614,027,9273,961,981
Google+ followers38,82938,53538,56338,34557,506
LinkedIn followers405,980399,692396,102392,678388,640
Website visits45,473,84248,199,14849,032,75243,417,50949,841,153

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix