May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,444,0861,443,0401,442,4831,436,4821,434,163
Facebook likes22,242,41821,960,00721,895,36121,665,69121,587,223
YouTube subscribers224,850223,154224,046188,346187,980
YouTube video views136,597,610159,688,359166,930,503128,049,358126,172,290
Pinterest followers452,609442,295440,587436,219433,938
Instagram followers5,665,4685,106,3425,007,5214,848,1194,761,615
Google+ followers38,68138,88238,89238,92338,909
LinkedIn followers480,462455,841448,771435,559429,485
Website visits50,640,47641,664,17861,734,53052,008,01854,690,019

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix