Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers1,436,4821,434,1631,428,2511,426,1181,424,408
Facebook likes21,665,69121,587,22321,402,57921,358,94921,200,495
YouTube subscribers188,346187,980180,043178,816172,280
YouTube video views128,049,358126,172,290112,280,249110,437,111106,972,422
Pinterest followers436,219433,938428,003425,450422,956
Instagram followers4,848,1194,761,6154,614,8954,426,2094,340,052
Google+ followers38,92338,90938,89338,86038,829
LinkedIn followers435,559429,485417,582412,558405,980
Website visits52,008,01854,690,01959,508,08558,583,44755,877,756

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix