Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers1,405,7471,443,8481,444,0861,443,0401,442,483
Facebook likes22,319,49222,288,20122,242,41821,960,00721,895,361
YouTube subscribers224,687224,895224,850223,154224,046
YouTube video views130,218,837142,926,768136,597,610159,688,359166,930,503
Pinterest followers475,624460,265452,609442,295440,587
Instagram followers5,916,8595,765,6645,665,4685,106,3425,007,521
Google+ followers38,63338,66938,68138,88238,892
LinkedIn followers491,696485,341480,462455,841448,771
Website visits51,502,06549,448,14850,640,47641,664,17861,734,530

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix