Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers1,422,9351,421,2981,419,1941,416,5971,414,625
Facebook likes21,024,50420,882,22220,690,84020,560,63320,436,603
YouTube subscribers168,977152,163142,499135,196125,940
YouTube video views102,085,97798,506,959101,569,398101,009,14098,678,917
Pinterest followers420,227416,532411,983406,500401,388
Instagram followers4,238,1494,132,9614,027,9273,961,9813,901,517
Google+ followers38,53538,56338,34557,50657,286
LinkedIn followers399,692396,102392,678388,640382,736
Website visits48,199,14849,032,75243,417,50949,841,15379,885,045

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix