TTM20162015201420132012
Total revenues (MM)$5,455.0$5,455.0$5,751.0$6,165.0$6,351.0$6,254.0
Total revenue growth-5.1%-5.1%-6.7%-2.9%1.6%5.8%
Retail store sales (MM)$4,447.0$4,447.0$4,724.0$5,136.0$5,376.0$5,428.0
Retail store sales growth-5.9%-5.9%-8.0%-4.5%-1.0%3.7%
Ecommerce sales (MM)$697.0$697.0$720.0$719.0$679.0$537.0
Ecommerce sales growth-3.2%-3.2%0.1%5.9%26.4%24.0%
Ecommerce sales % of total revenue12.8%12.8%12.5%11.7%10.7%8.6%
Franchise revenues (MM)$311.0$311.0$307.0$310.0$296.0$289.0
Franchise revenue growth1.3%1.3%-1.0%4.7%2.4%17.0%

Notes:Ecommerce sales by region and by brand for 2013 & 2014 estimated by eMarketer