TTM20162015201420132012
Total revenues (MM)$2,471.0$2,471.0$2,656.0$2,922.0$2,868.0$2,890.0
Total revenue growth-7.0%-7.0%-9.1%1.9%-0.8%8.6%
Retail store sales (MM)$2,071.0$2,071.0$2,243.0$2,499.0$2,499.0$2,601.0
Retail store sales growth-7.7%-7.7%-10.2%0.0%-3.9%6.7%
Ecommerce sales (MM)$309.0$309.0$325.0$348.0$306.0$247.0
Ecommerce sales growth-4.9%-4.9%-6.6%13.7%23.9%31.4%
Ecommerce sales % of total revenue12.5%12.5%12.2%11.9%10.7%8.5%
Franchise revenues (MM)$91.0$91.0$88.0$75.0$63.0$42.0
Franchise revenue growth3.4%3.4%17.3%19.0%50.0%16.7%

Notes:Ecommerce sales by region and by brand for 2013 & 2014 estimated by eMarketer