The company uses a variety of marketing vehicles, including printed advertising circulars, through a combination of newspaper insertions and mailings, national cable television campaigns, in-store promotional materials, including in-store signage, and lately has shifted to spending more on social and digital media opportunities.

20162015201420132012
Net advertising spending (MM)$92.3$91.5$97.5$98.6$101.1
Net advertising spending growth0.9%-6.2%-0.4%-2.5%2.6%
Net advertising spending % of total revenues1.8%1.8%1.9%1.9%1.9%