TTM20152014201320122011
Total revenues (MM)$1,481.8$1,630.3$1,692.4$1,811.5$1,889.3$1,838.8
Total revenue growth-10.6%-3.7%-6.6%-4.1%2.7%-4.0%
Retail store sales (MM)$1,261.1$1,426.4$1,521.7$1,681.7$1,755.7$1,727.8
Retail store sales growth-13.6%-6.3%-9.5%-4.2%1.6%-6.1%
Ecommerce sales (MM)$220.7$204.0$170.4$124.3$122.4$99.4
Ecommerce sales growth11.4%19.7%37.1%1.6%23.1%36.2%
Ecommerce sales % of total revenue14.9%12.5%10.1%6.9%6.5%5.4%
Franchise revenues (MM)$0.0-$0.1$0.3$5.5$11.2$11.6
Franchise revenue growthN/AN/A-94.3%-50.4%-4.1%690.7%

Notes:Hometown includes Hometown Stores, Hardware Stores and Home Appliance Showroom; ecommerce sales, which includes ship to home, ship to store and buy online, pick-up in store estimated by eMarketer