20132012201120102009
Gross advertising spending (MM)$85.5$97.6$77.5$76.3$93.8
Gross advertising spending growth-12.4%25.9%1.6%-18.7%-6.8%
Vendor allowances (MM)$1.9$3.1$1.0$0.5$5.9
Vendor allowances growth-38.7%210.0%100.0%-91.5%37.2%
Net advertising spending (MM)$83.6$94.5$76.5$75.8$87.9
Net advertising spending growth-11.5%23.5%0.9%-13.8%-8.7%
Net advertising spending % of total revenues4.4%5.1%4.4%4.7%4.9%

Notes:Advertising includes television, print media, online and social media