Advertising includes television, billboards, print, catalog mailings, special events, media and public relations, distinctive store design, elegant displays, partnerships with key suppliers and associations with prestige institutions.

20162015201420132012
Net advertising spending (MM)$9.0$9.5$11.0$10.8$9.9
Net advertising spending growth-5.3%-13.6%1.9%9.1%23.8%
Net advertising spending % of total revenues3.1%3.1%3.9%3.7%3.3%