Advertising incorporates local sporting and music event promotions, magazines, interactive contest sponsorships, a customer loyalty program, catalogs and various social network channels.

20162015201420132012
Net advertising spending (MM)$10.0$9.5$9.4$8.7$6.0
Net advertising spending growth5.3%1.1%8.0%45.0%140.0%
Net advertising spending % of total revenues1.2%1.2%1.2%1.2%0.9%