The company's primary advertising medium is typically newspaper inserts (primarily multi-page color inserts during key shopping periods such as the Christmas season and Father’s Day), supplemented with modest amounts of direct mail, seasonal use of local and national television ads and a variety of out-of-home media buys, and digital and social media platforms. Additionally, the company sponsors regional and national television programming, including sponsoring the Alaska Outdoor, Angler’s Channel, Fishful Thinking, Hooked on Utah and RAM Outdoors.

20162015201420132012
Net advertising spending (MM)$7.5$6.6$5.6$4.7$3.8
Net advertising spending growth13.1%43.3%20.1%24.2%33.0%
Net advertising spending % of total revenues1.0%0.9%0.9%0.7%0.7%