The company utilizes a wide variety of traditional and online media on a national and local level, including direct mail, online marketing, print, outdoor, broadcast and mobile. The company also uses public relations through national, local and trade media outlets.

20152014201320122011
Net advertising spending (MM)$32.3$35.4$33.8$32.7$27.1
Net advertising spending growth-8.6%4.7%3.5%20.5%16.3%
Net advertising spending % of total revenues4.1%4.5%4.5%4.6%4.3%