20152014201320122011
Retail stores78.4%78.2%79.5%78.7%76.6%
Ecommerce12.8%11.1%8.7%8.1%7.2%
Specialty Retail wholesale8.9%10.8%11.8%13.2%16.2%

Notes:Ecommerce sales consist of revenues originated from the company's website, mobile site and call center, inclusive of orders placed online and picked up at a store.