Marketing efforts include local network and cable television, direct mail, email, public relations and social media.

20162015201420132012
Total advertising spending (MM)$34.0$32.4$31.1$27.7$25.3
Total advertising spending growth4.9%4.2%12.3%9.5%N/A
Franchisee advertising contribution (MM)$19.3$18.5$17.6$15.8$14.1
Franchisee advertising contribution growth4.3%5.1%11.4%12.1%N/A
Net advertising spending (MM)$14.7$13.9$13.5$11.9$11.2
Net advertising spending growth5.8%3.0%13.4%6.3%N/A
Net advertising spending % of total revenues3.9%3.9%3.9%3.8%3.8%