Marketing efforts include local network and cable television, direct mail, email, public relations and social media.

20172016201520142013
Total advertising spending (MM)$36.0$34.0$32.4$31.1$27.7
Total advertising spending growth5.9%4.9%4.2%12.3%9.5%
Franchisee advertising contribution (MM)$20.5$19.3$18.5$17.6$15.8
Franchisee advertising contribution growth6.2%4.3%5.1%11.4%12.1%
Net advertising spending (MM)$15.5$14.7$13.9$13.5$11.9
Net advertising spending growth5.4%5.8%3.0%13.4%6.3%
Net advertising spending % of total revenues3.9%3.9%3.9%3.9%3.8%