The company employs multiple advertising mediums, with the largest spending (49% of total) going towards outdoor (billboards and state department of transportation signs). The company also utilizes two flights of national cable television and spot radio broadcasts each year during key seasonal periods, social media, and the company website.

20162015201420132012
Net advertising spending (MM)$79.4$68.7$63.7$60.0$56.2
Net advertising spending growth15.6%7.8%6.3%6.7%15.0%
Net advertising spending % of total revenues2.7%2.4%2.4%2.3%2.2%