Advertising
Marketing efforts for Bagger Dave's include local media, menu specials, promotions, community events and social media. The company also pays Buffalo Wild Wings for national advertising, supplemented by local and regional marketing efforts. The company also utilizes charitable donations, local community sponsorships and local restaurant marketing efforts.
2014 | 2013 | 2012 | 2011 | 2010 | |
---|---|---|---|---|---|
Net advertising spending (MM) | $3.5 | $2.8 | $3.3 | $2.7 | $2.1 |
Net advertising spending growth | 25.0% | -15.2% | 22.2% | 28.6% | 16.7% |
Net advertising spending % of total revenues | 2.7% | 2.6% | 4.3% | 4.4% | 4.6% |