20152014201320122011
Total advertising spending (MM)$123.5$110.2$94.2$85.6$73.0
Total advertising spending growth12.1%17.0%10.0%17.3%7.5%
Franchisee advertising contribution (MM)$118.1$106.4$91.3$83.3$70.6
Franchisee advertising contribution growth11.1%16.5%9.6%18.0%7.6%
Net advertising spending (MM)$5.4$3.8$2.9$2.3$2.4
Net advertising spending growth38.5%31.0%26.1%-4.2%4.3%
Net advertising spending % of total revenues2.1%1.6%1.4%1.3%1.6%