May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers12,027,88612,070,91612,077,24912,039,24312,041,457
Facebook likes38,852,07938,926,95738,926,83338,800,07438,775,859
YouTube subscribers183,058165,597163,740159,845157,487
YouTube video views63,081,47050,497,20047,500,82464,043,47656,913,975
Pinterest followers374,695364,092361,240356,152354,378
Instagram followers16,741,78816,255,79116,206,54015,867,57215,651,387
Google+ followers4,811,0154,831,7514,834,5414,839,3474,841,474
LinkedIn followers1,007,969896,989886,044867,301856,762
Website visits18,512,16020,033,72026,274,48722,146,40727,212,631

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Starbucks, La Boulange, Seattle's Best, Tazo Tea, Teavana and Evolution Fresh