Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers464,196471,705473,189478,285479,984
Facebook likes4,014,5304,026,5114,033,9064,063,5564,067,399
YouTube subscribers841828814758747
YouTube video views34,26632,79930,25920,51318,347
Pinterest followers1,3871,3811,3781,3761,374
Instagram followers188,823184,264178,246159,887155,557
Google+ followers8888888585
LinkedIn followers17,16016,86116,72715,80115,565
Website visits858,823908,373880,519880,455963,363

Notes:all social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Steak n Shake, Western Sizzlin and Wood Grill Buffet