Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers433,840421,652410,296398,044386,945
Facebook likes3,996,3263,972,7643,944,4443,913,5963,863,565
YouTube subscribers592565542518476
YouTube video views90,78779,61569,25560,69951,469
Pinterest followers1,3361,3261,3211,3131,304
Instagram followers127,175122,973118,827114,644111,120
Google+ followers7575768782
LinkedIn followers14,41214,31014,18113,97313,784
Website visits1,025,256906,880774,518924,4781,054,012

Notes:all social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Steak n Shake, Western Sizzlin and Wood Grill Buffet