Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers481,292482,119471,333458,113446,376
Facebook likes4,080,1984,085,3004,068,6324,043,0734,021,628
YouTube subscribers723711670638619
YouTube video views46,163145,678130,376114,609102,610
Pinterest followers1,3721,3651,3551,3541,347
Instagram followers147,916144,575139,101135,494130,950
Google+ followers8383828180
LinkedIn followers15,26415,11414,81714,67314,546
Website visits1,812,1451,372,6531,550,9591,495,6711,825,218

Notes:all social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Steak n Shake, Western Sizzlin and Wood Grill Buffet