May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers473,189478,285479,984481,292482,119
Facebook likes4,033,9064,063,5564,067,3994,080,1984,085,300
YouTube subscribers814758747723711
YouTube video views30,25920,51318,34746,163145,678
Pinterest followers1,3781,3761,3741,3721,365
Instagram followers178,246159,887155,557147,916144,575
Google+ followers8885858383
LinkedIn followers16,72715,80115,56515,26415,114
Website visits880,519880,455963,3631,812,1451,372,653

Notes:all social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Steak n Shake, Western Sizzlin and Wood Grill Buffet