Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers471,333458,113446,376433,840421,652
Facebook likes4,068,6324,043,0734,021,6283,996,3263,972,764
YouTube subscribers670638619592565
YouTube video views130,376114,609102,61090,78779,615
Pinterest followers1,3551,3541,3471,3361,326
Instagram followers139,101135,494130,950127,175122,973
Google+ followers8281807575
LinkedIn followers14,81714,67314,54614,41214,310
Website visits941,587900,0101,095,6711,025,256906,880

Notes:all social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Steak n Shake, Western Sizzlin and Wood Grill Buffet