Marketing efforts include television, internet and radio advertising, email, direct mail, website marketing promotion and outdoor billboards.

20162015201420132012
Net advertising spending (MM)$2.0$2.5$3.4$3.4$4.6
Net advertising spending growth-20.0%-26.5%0.0%-26.1%-2.1%
Net advertising spending % of total revenues2.0%2.2%2.6%2.5%3.3%