Marketing efforts include television, internet and radio advertising, email, direct mail, website marketing promotion and outdoor billboards.

20172016201520142013
Net advertising spending (MM)$2.2$2.0$2.5$3.4$3.4
Net advertising spending growth10.0%-20.0%-26.5%0.0%-26.1%
Net advertising spending % of total revenues2.7%2.0%2.2%2.6%2.5%