Marketing efforts include television, print, radio, digital and social media advertising, as well as the BJ's Premier Rewards loyalty program.

20162015201420132012
Net advertising spending (MM)$18.9$20.5$19.2$17.1$10.6
Net advertising spending growth-7.8%6.8%12.3%61.3%47.2%
Net advertising spending % of total revenues1.9%2.2%2.3%2.2%1.5%