Marketing efforts include television, print, radio, digital and social media advertising, as well as the BJ's Premier Rewards loyalty program.

20172016201520142013
Net advertising spending (MM)$21.0$18.9$20.5$19.2$17.1
Net advertising spending growth11.1%-7.8%6.8%12.3%61.3%
Net advertising spending % of total revenues2.0%1.9%2.2%2.3%2.2%