May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers305,452299,350294,944291,705289,644
Facebook likes4,746,3924,667,3094,641,8374,612,5894,590,601
YouTube subscribers71,85971,47057,60156,58956,407
YouTube video views1,758,5526,243,8823,675,98910,366,9697,378,804
Pinterest followers3,6113,5903,5853,5693,561
Instagram followers250,542229,338221,633212,503208,453
LinkedIn followers12,95811,71111,42810,80410,450
Website visits2,366,7372,561,0642,112,4102,735,1812,704,193

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb