The marketing strategy relies on national network and cable television, along with targeted digital advertising, and is supplemented by outdoor billboard, direct mail, email, radio, newspapers, digital coupons, search engine marketing and social media.
|Net advertising spending (MM)||$175.5||$167.7||$141.6||$134.7||N/A|
|Net advertising spending growth||4.6%||18.4%||5.1%||N/A||N/A|
|Net advertising spending % of total revenues||7.1%||6.4%||5.3%||5.3%||N/A|
Notes:2014 figures are estimated by eMarketer