The marketing strategy relies on national network and cable television, along with targeted digital advertising, and is supplemented by outdoor billboard, direct mail, email, radio, newspapers, digital coupons, search engine marketing and social media.

20142013201220112010
Net advertising spending (MM)$175.5$167.7$141.6$134.7N/A
Net advertising spending growth4.6%18.4%5.1%N/AN/A
Net advertising spending % of total revenues7.1%6.4%5.3%5.3%N/A

Notes:2014 figures are estimated by eMarketer