The company uses local and national network television, cable television, outdoor billboards, direct mail, email, radio, newspaper, digital coupons, search engine marketing, digital and social media.

20182017201620152014
Net advertising spending (MM)$252,300.0$239,700.0$238.0$243.3$252.3
Net advertising spending growth5.3%0.7%-2.2%-3.6%4.6%
Net advertising spending % of total revenues3.1%3.3%3.4%3.6%4.0%

Notes:Spending figures for 2011 and prior are estimated by eMarketer