The company uses local and national network television, cable television, outdoor billboards, direct mail, email, radio, newspaper, digital coupons, search engine marketing, digital and social media.

Net advertising spending (MM)$252,300.0$239,700.0$238.0$243.3$252.3
Net advertising spending growth5.3%0.7%-2.2%-3.6%4.6%
Net advertising spending % of total revenues3.1%3.3%3.4%3.6%4.0%

Notes:Spending figures for 2011 and prior are estimated by eMarketer