The company uses local and national network television, cable television, outdoor billboards, direct mail, email, radio, newspaper, digital coupons, search engine marketing, digital and social media.

Net advertising spending (MM)$238.0$243.3$252.3$241.1$215.6
Net advertising spending growth-2.2%-3.6%4.6%11.8%5.0%
Net advertising spending % of total revenues3.4%3.6%4.0%4.1%4.0%

Notes:Spending figures for 2011 and prior are estimated by eMarketer