Advertising
The company uses local and national network television, cable television, outdoor billboards, direct mail, email, radio, newspaper, digital coupons, search engine marketing, digital and social media.
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $238.0 | $243.3 | $252.3 | $241.1 | $215.6 |
| Net advertising spending growth | -2.2% | -3.6% | 4.6% | 11.8% | 5.0% |
| Net advertising spending % of total revenues | 3.4% | 3.6% | 4.0% | 4.1% | 4.0% |
Notes:Spending figures for 2011 and prior are estimated by eMarketer