May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers25,22125,27025,27825,27325,246
Facebook likes231,328227,089225,208223,751222,982
YouTube subscribers743477478466429
YouTube video views1,610,392457,019456,914405,711284,631
Pinterest followers1,4891,4361,4231,3961,310
Instagram followers30,27127,85127,10026,18325,482
LinkedIn followers1,863N/AN/AN/AN/A
Website visits286,212626,357491,529278,588222,162

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb