Advertising includes national and spot television and/or radio media for Outback Steakhouse and Carrabba’s Italian Grill and radio media for Bonefish Grill. Other channels include public relations, national promotions, site visibility, local marketing, digital marketing, direct mail and billboards, as well as point-of-sale materials.

20152014201320122011
Net advertising spending (MM)$161.6$191.1$182.4$170.6$161.4
Net advertising spending growth-15.4%4.8%6.9%5.7%10.5%
Net advertising spending % of total revenues3.7%4.3%4.4%4.3%4.2%