May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers186,113182,652181,298178,911177,630
Facebook likes1,525,4181,519,1911,518,5351,515,7171,514,193
YouTube subscribers3,8653,1423,1113,0753,065
YouTube video views11,311,6864,359,8854,353,3934,334,2674,326,982
Pinterest followers773N/AN/AN/AN/A
Instagram followers160,189147,710144,132137,620134,945
LinkedIn followers28,42026,62126,03925,04824,823
Website visits1,644,2381,514,8761,369,9451,272,2451,341,051

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb