Marketing efforts include national television advertising, digital and social media programs, email, loyalty and public relations initiatives.

20162015201420132012
Net advertising spending (MM)$55.8$51.1$43.5$37.0$33.5
Net advertising spending growth9.2%17.5%17.6%10.4%15.5%
Net advertising spending % of total revenues4.3%4.1%3.8%3.6%3.4%