Marketing efforts include national television advertising, digital and social media programs, email, loyalty and public relations initiatives.

20172016201520142013
Net advertising spending (MM)$48.0$55.8$51.1$43.5$37.0
Net advertising spending growth27.7%9.2%17.5%17.6%10.4%
Net advertising spending % of total revenues3.5%4.3%4.1%3.8%3.6%